Homebuilding Glossary Topic

Sales & Marketing

The Sales & Marketing glossary defines the core demand and conversion metrics builders use to pace starts, adjust messaging, and protect gross-to-net performance.

What are days on market for new homes?

Days on market measures how long active listings stay unsold before contract or withdrawal.

What is absorption rate in homebuilding?

Absorption rate is the pace of net sales in a community or submarket, usually measured as homes sold per month.