Homebuilding Glossary Topic

Product & Design

The Product & Design glossary covers plan lineup decisions, spec versus presale mix, and value-engineering frameworks that impact conversion and margin.

What is the difference between spec and presale homes?

Spec homes start before a buyer contract while presales start after contract and buyer selections.

What is value engineering in homebuilding?

Value engineering is redesigning plans and specs to protect buyer value while reducing cost, cycle friction, or warranty risk.